I hired Idea Food when I was CEO of a market research group, to create marketing campaigns that would seriously differentiate the company and its product lines. The work was highly creative and had tremendous impact. Visibility of the group and its companies improved dramatically and revenues tripled over the next four years.

— Simon Chadwick, Managing Partner, Cambiar; Editor and Chief, Research World


Dan Wallace helped IBM develop a marketing campaign that succeeded locally and was then rolled out globally. The creative guidance steered us away from a costly initial plan and led to a very profitable investment.

—  Nancy Kingston, Marketing Director, IBM


Saint Mary's University's School of Graduate & Professional Programs hired Idea Food for several years with continued success. They consulted with the university's leadership on strategic planning, marketing strategy, competitive research, cross-departmental idea-sharing and planning, staff coaching, professional development, and more. The business acumen, creativity, and innovation of Idea Food played a key role in the growth and expansion of Saint Mary's.                                                          

— Colleen Winters Schwab, Marketing Director, Minnesota Oncology


Dan Wallace of Idea Food is well schooled in brand development and brand management on both theoretical and practical levels. He is quite brilliant in his insights which are backed by a first rate intellect. His style is collaborative and his professionalism comes from years of doing brand work with multiple companies, including MindWare, a company I founded. Dan is one of my favorite business partners.

— Jeanne Voigt, Founder, Mindware


Idea Food is very creative and able to look at opportunities and develop strategies and tactics that are insightful and workable. I recommend them without the least equivocation or reservation.

— Frank Spevak, Marketing & Sales Manager, TEC


For many years I have called Dan Wallace at Idea Food whenever I had a major business problem or opportunity. They helped me differentiate my fortune cookies to win in my markets, secure an SBA loan, succeed online, turn around a struggling division of Keefer Court Food, and hire a Marketing Manager. Our work together has always led to good fortune! 

— Sunny Kwan, Chairman, Keefer Court Foods



  • Co-created leadership education program for a Fortune 200 company that won a Deloitte Bersin award for Innovation in HR.
  • Marketing and Branding Awards: AIGA, Radio Best, Telly, The Show and Legal Marketing Association.
  • Minnesota Cup Semi-Finalist