The Answers Are Out There

It all depends on the questions you ask.

Curiosity and freedom expand options. Idea Food is not beholden to one marketing ideology, team or technology. We transfer knowledge and use open-ended questions to co-create branding strategies with clients. Each marketing plan we write is unique.

Idea Food was founded by Dan Wallace in 2000. Since then we've served more than 100 clients — to discover market insights, differentiate brands, enter new markets, redesign the customer experience, open new sales channels, adjust pricing and launch initiatives. A brand is the result of every interaction with all stakeholders, so we address the whole business system.

To expand your perspective on marketing and branding, click the button below. There are many questions, and even more options.