Make Waves in Markets

Theory combined with practical experience leads to effective branding strategies and marketing plans. Contact us if you want to learn more about the practical results we've created for clients. This page provides links to books that provide excellent food for thought.

We're happy to report that Dan Wallace of Idea Food has co-authored The Physics of Brand, published by HOW, and available for pre-order now on Amazon. To be on the list for book events, send a note. And explore these titles that have influenced our thinking:

A Whole New Mind, Bill Bernbach's Book, Blue Ocean Strategy, Brand Bubble, Building Strong Brands, Business Model Canvas, Clued In, Collective Intelligence, Concilience, Counterintuitive Marketing, Crossing The Chasm, Explaining Social Behavior, Guerilla Marketing, Here Comes Everybody, Hooked, Influence, Innovation & Entrepreneurship, Jumpstart Your Business Brain, Kotler on Marketing, Lucky or Smart?, Made To Stick, Man’s Search for Meaning, Marketing To Women, Obvious Adams, Ogilvy on Advertising, Permission Marketing, Positioning, Primal Branding, Relationship Marketing, Status Anxiety, The Black Swan, The Book of Gossage, The Cluetrain Manifesto, The Experience Economy, The Fifth Discipline, The Innovator's Dilemma, The Invisible Touch, The Lean Startup, The New Rules of Marketing & PR, What Great Brands Do, Why We Buy, Zero to One