The Answers Are Out There

It all depends on the questions you ask. Dan Wallace established Idea Food in 2000 to help leaders ask and answer challenging marketing and branding questions. Since then we've worked with more that 100 clients, large and small. Idea Food guides clear headed solutions and is not tied to any one approach, team or technology platform. We partner with experts and specialists as needed.

Challenges we solve include market insights, brand positioning, new initiatives, customer experience design, sales channel strategy, traditional communications, digital marketing and pricing. We integrate marketing and branding.

Client engagements begin by identifying the important questions. After working together with clients to develop strategies, we establish a long-term strategy and one-year plan. Then we search for talent and technologies and implement plans.

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