Strategy work builds upon curiosity, collaboration and creativity. Question sets are our main tools. The questions below will help assess your current marketing and branding efforts. If you would like to dive deeper with more question sets, download the PDF at the end of this page.


20 Key Questions for Marketing and Branding

  1. What does success look like to you?
  2. What is the current awareness and perception of your brand?
  3. Why do current customers buy?
  4. How do customers find out about your brand?
  5. How can you improve your customer experience?
  6. What can you learn from competitors?
  7. What difference from competitors is important to your customers?
  8. What are the reasons to believe in your brand?
  9. What are your key messages and themes?
  10. What is your brand personality?
  11. How can you make your brand dramatically different?
  12. How can you better engage people in physical places and digital spaces?
  13. How will you generate leads and make sales?
  14. Who could you partner with and how could you co-market?
  15. How could you enter and serve new markets?
  16. How will you measure marketing and branding success?
  17. What is your long-term brand strategy and one-year marketing plan?
  18. What is your marketing budget?
  19. What talent and technology will you need to implement your plan?
  20. Who will manage your marketing plan?